The concept shelf
Seven businesses. Seven sites. Zero templates.
Every site below is complete and walkable. Open it, scroll it, try it on your phone. All seven businesses are fictional and each page says so, because the honest way to show you the work is to build the whole thing, not a screenshot of one.
A café zine on cream paper: marker notes, torn-edge cards on a sideways shelf, a rubber stamp, and the 11pm cake order on a clipboard.
The site as software: a dispatch terminal with a live clock, an incident board whose top row is your emergency, and camera feeds.
The site as a printed brief: drop caps, folio numbers, footnotes in the margin, and fixed fees set in a ruled ledger. Zero JavaScript.
The site as light: a studio lamp follows your cursor across glass planes that pull into focus, every price published in clay.
A boatyard told as one continuous day on a live 3D harbour: dawn arrival, a haul-out that rises as you scroll, riding lights at dusk.
Commercial ship services as a working day at the port: freighters at anchor, a graving dock that pumps out as you scroll, and a duty desk that answers at 23:00.
The site as time: a candle that burns steady when you scroll gently, two paths for two different nights, prices published in full.
Dark, light and everything between. Six typefaces, seven layout systems, one rule shared: the design starts from how that business wins a customer, never from a template.
Yours would be the eighth
Every one of these started the same way yours would: five questions about how your business actually wins a customer. The free audit is question one.